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Milutina Milankovića 1i, 11070 Novi Beograd
Generic strategies
You want to be the best or to be unique?
Generic strategies
You often ask what is the essence of the strategy? How it impacts on your company? You want to grow fast and to become technological leader, but at the same time you are neglecting profitability?
Strategic thinking
You want to be the best or to be unique?
Strategy implementation
Are you in the mood and relaxed when you come out from the strategic meeting? If you answer is “yes” then you probably didn’t attend strategic meeting. Strategy is demanding clear course of action and implies making a set of difficult decisions that are dividing us from competition.
Generic strategies
Some companies perform better than others and constantly continue with innovations so that through time they could be even better with facing bigger obstacles and enable sustainable growth. Traditional approach to strategy is bringing us back to analysis of past, so that with detailed observation of all components we could predict future. That is not completely wrong, but it is not enough. To understand strategy, we need to start with understanding of competition and all factors that influence the overall functioning of the industry. Basically, strategy represents creation of unique and valuable position of the company at the market including implementation of different sets of activities. Strategy as well requires clear choices and decisions about what company doesn’t want to do. It often happens that executives understand the need for change of business model that impacts on the development of the company, but they do not have clear support of the system. In most of those cases strategy is the problem. It is not the biggest threat for the companies that do not have strategy and know about it. A lot bigger threat exists at companies that think that they have strategy but they don’t.