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Value chain analysis
Understanding company as a whole
Source of competitive advantage
It didn’t happen to you that you’ve been asked what is your additional value and that you don’t have a clear response? You ask yourself how to create competitive advantage and where does it come from? You are not in position to reveal main generators of expenses that impact your competitiveness? You think how to find out which are the products and services on which customers are willing to spend money?
Understanding company as a whole
You are not sure how all components in your company are functioning? Can you understand why you have or don’t have competitive advantage?
Detecting key activities
You didn’t observe until now activities as a main area for analysis of relative expenses? You ask yourself how that has impact on the buyers and competition?
Value chain analysis
Value chain represents sophisticated model of analysis that enables us to understand functioning of the company and helps us to see specific activities that create additional value. The goal of value chain analysis is the focus on recognizing individual sources of competitive advantage. That means analysis of all activities in one system and examining their mutual impact on profitability of the company. Individual activities that are part of the overall value chain represent basic of the competitive advantage. Strategy of the company is being reflected in the set of decisions that we’ve made toward the definition of activities that are mutually connected and configured in the value chain.