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Strategic positioning
What would you say if you knew that successful strategy makes certain clients unsatisfied?
Strategic positioning
What strategic positioning of the company means to you? You are not sure how to position your company in the industry where you operate? Did you know that position of the company determines its profitability?
Strategy is not a goal
It doesn’t happen to you that you replace strategy with goals or tactical steps?
Ultimate satisfaction
Can you say that your clients are very satisfied with your product or service? What would you say if you knew that successful strategy makes certain clients unsatisfied?
Strategic positioning
Relative position of the company within the industry in which it does economic activity is important for its performance. She decides if the profitability of the company is above or under the industrial average. There are two basic types of competitive advantage that company can have and that is low price or differentiation. One of the biggest mistakes in positioning of the company is to be in the middle. The job of the strategist is to direct and position company in one or two mentioned directions.